Episode 3: Psychology at work
The psychology of selling
For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer.
Psychology is very much at work in sport – just look at the current EPL and the incredible strides made by Leicester City in the space of 12 months.
Personally, I believe that there are many parallels between performance improvement in sports teams and performance improvement in sales teams – either at an individual or team level.
In my 3rd podcast I discuss with Anthony McGrath the impact of psychology, the process and how it can be applied to business.
Anthony is a marketeer with a strong track record, a sports coach (inter county, University GAA) and a qualified sports scientist.