Episode 22: The importance of trust
The latest episode of the Shift Control Podcast takes a brief look at the importance of trust in building relationships with clients and business associates.
In sales, building trust is critical to establishing meaningful relationships yet in many sales training courses trust is simplified to levels of integrity and competence and a focus on trust at a personal level.
In a her TedEx Talk, Rachel Bothsman introduces the idea of a “trust stack” – almost inverted from what we commonly believe to create trust first of all in the idea, then the platform and finally the person.
The podcast is available here on iTunes and below on Soundcloud
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