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Episode 23: Defining your brand story

Episode 23: Defining your brand story

Defining your Brand Story

As I write the introduction to the latest podcast, I await delivery of my first Hemingway, “The Old Man and The Sea”

Many years ago I remember watching the movie – Sunday afternoon, round the fire, with my father….in a world of 3 channel TV, this was a big moment.

Hemingway is a genius at the short story.defining your brand story

This podcast is about defining the brand story and making that story in a simple language, easy to understand and ready for any media channel.

Sources I would recommend are:

The podcast is available here on iTunes and below on Soundcloud



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