Sales strategy & coaching that drives results

I help ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 30 years of real-world sales experience.

I’m Paul McAnallen, founder of Shift Control, a business improvement consultancy that works with SMEs, sales leaders and founders across the island of Ireland, improving sales performance and leadership effectiveness.

Sales consultancy

Over the last 20 years, I’ve helped businesses across a range of sectors accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a direct, high-impact approach to driving commercial growth.

With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer, coach or mentor — helping businesses turn potential into performance.

Sales Strategy Consulting

Clarify your sales process, messaging, and team structure to align with growth goals. For founders, sales leaders, and heads of commercial who need a plan that works.

Sales Training & Coaching

Tailored development for SDRs, account executives, sales directors and managers, or full teams. Build confidence, improve performance, and increase win rates.

Leadership Mentoring

One-to-one mentoring for founders and managers navigating the pressures of commercial leadership, team building, and scaling revenue.

Workshops & Keynotes

Interactive, high-impact sessions on sales leadership, performance culture, and communication — for offsites, team events, or quarterly planning.

Every programme is built specifically to meet the needs of your business – taken from experience gained within, automotive (retail and commercial), business services, construction, energy, engineering, finance, fit-out, leisure, manufacturing, retail, waste management & recycling and wholesale.

Thanks for getting in touch – if you need any additional information or would like to discuss in greater detail your business development and growth objectives, then please email info@shift-control.co.uk

Images on the website: PIxabay, Unsplashed