It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
With myriad books available on high performance in sport and business it’s easy to get carried away applying the ‘high performance’ label to everything. Legacy has everyone sweeping sheds and mimicking the traits of
Lead Generation, sales development, telephone sales, tele-marketing I stumbled on Callum on Linkedin one day – in amongst the white noise I spotted a video of Callum in the middle of a telephone sales
An opportune time to speak with the CEO of BLK BOX as they celebrate 10 years in business, it’s also my first vlog / podcast published on You Tube. BLK BOX design manufacture and
Enda McNulty, author of COMMIT, on high performance sales, business and sport Much is made of the comparison between high performance sport and high performance sales – way too many sports books to mention
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
Delighted to have Declan Coyle on this weeks podcast. Declan is a leadership, development and transformational coach who has worked with some of the most successful teams in GAA as well as helping out
Shift Control sales podcast – Hugh Gilmore When meeting with prospective clients, rather than list the full range of services we offer, we often talk about the outcomes and consequences that our sales training
Paul Creighton – CEO of AES Global and Sales Mentor The latest podcast in the Shift Control podcast series features Paul Creighton, CEO of AES Global – a Tyrone based security technology business. I