This has been a good year musically for me, so far – I have been to a few memorable gigs including Nick Cave, Joan Baez, Franz Ferdinand and Underworld, (both courtesy of the underwhelming
Do you make “Practice” part of your sales process? How many of you spend time in ‘rehearsal’ preparing questions, answers, eventualities and outcomes for those big sales presentations? In fact, not just those big presentations
“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters
The deadline for the revisions to the 1998 Data Protection Act is fast approaching and whilst it may have been on the agenda for most businesses over the last 6 months, there are still
One of the most popular guests returned to the podcast this week – I have had the pleasure of Damian Hughes on the show, twice before and this time he returns with another book almost
“Everyone has a plan until they get punched in the face.” Iron Mike Tyson Everyone “should” have a plan and if you are in marketing, business development or sales then you should be using
The idea behind this podcast is to get close to people who have experienced starting up a business, working for themselves, motivating and leading themselves and others in business and listen to their stories and share
Defining your Brand Story As I write the introduction to the latest podcast, I await delivery of my first Hemingway, “The Old Man and The Sea” Many years ago I remember watching the movie
Every since its launch in the late 1980s, PowerPoint has lead the way when it comes to visually supported sales presentations. Little has changed with the much-malligned software and with the exception of a few
The latest episode of the Shift Control Podcast takes a brief look at the importance of trust in building relationships with clients and business associates. In sales, building trust is critical to establishing meaningful