When it comes to business development, sales training and sales strategy, there are a few books that i feel comfortable recommending – Select Selling, by Daly/O’Dea is one. The Ultimate Sales Machine, Chet Holmes
A strategic approach to business development The biggest problem faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Defining the best customer relationship for your business Lost in the middle of copywriters nightmare, on corporate websites, sales presentations and on various marketing collateral you will find the words “preferred supplier” Usually as
The importance of knowing your “Brand Story” Over the last month, I have found myself in the fortunate position of working closely with some organisations, helping develop their business growth strategies and coaching some
“Following your passion” is the often-quoted mantra for those undecided entrepreneurs. It can sound a bit too much like Instagram “Monday Motivation” BS – when it comes to the pinch, you need more than passion to succeed in
In the 1870’s Erich von Wolf, a German Chemist, was researching the nutritional benefits of spinach. With inaccuracy uncharacteristic of a German researcher, Von Wolf concluded his findings, noting that spinach contained 35mg of
Professor Damian Hughes is an international speaker, coach and best selling author of the highly acclaimed “5 Steps To A Winning Mindset” In the second part of the podcast, Damian goes deeper into the
Professor Damian Hughes has worked with some of the top teams in the UK, and watched some of the best coaches in the country at work. In his highly acclaimed book, “5 Steps to
“The anecdote is the antidote” It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and
I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should