When sales strategy meets marketing strategy One of the biggest problems faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Customer experience – the gap between expectation and experience is usually disappointment. I’m not an expert on Gospel music but when I heard the Harlem Gospel Choir was playing in Belfast as part of
There is a famous quote by GAA commentator Micheal O’Muircheartaigh about Fiji and Fermanagh and how neither has a tradition for the majesty of hurling. Belfast certainly isn’t a “watch-making stronghold” but it is the
The latest episode in the autumn series of The Shift Control Podcast is with Paul McKeever, serial entrepreneur and CEO of Belfast-based start up, Continually. I first met Paul 8 years ago, as he
Shawn Jones live in Newcastle The Tap Room, Newcastle, Co. Down Saturday 22nd September 2018 Evidently, Shawn Jones had already made a solid reputation for himself in Ireland before I’d ever heard of him.
Give your people the right kind of sales training It is hard to fully recognise the value of a customer until they are gone. You might know what financial contribution they make to your business
Create a winning culture in business, The Barcelona Way Something about FC Barcelona has always resonated with me. They have become more than just a favourite ‘second team.’ Rich in tradition, heritage with a
This has been a good year musically for me, so far – I have been to a few memorable gigs including Nick Cave, Joan Baez, Franz Ferdinand and Underworld, (both courtesy of the underwhelming