It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
It takes maturity to fully recognise how little we really know about anything and even then we’re only scratching the surface of our ignorance. Conditioning begins at an early age through the best intentions
With myriad books available on high performance in sport and business it’s easy to get carried away applying the ‘high performance’ label to everything. Legacy has everyone sweeping sheds and mimicking the traits of
Sales podcasts, Video podcasts and sales content Over the last few months I have been creating content for distribution across the main channels that I use to connect with businesses in Northern Ireland and
Sales prospecting – some thoughts There may be nothing more disheartening and at the same time nothing more rewarding than sales prospecting. It’s hard work regardless of what you are selling, the process adapted
It was 20 years ago today… Actually, it was 20 years ago yesterday that Roy Keane walked out of the Republic of Ireland’s World Cup training camp. Saying he ‘walked out’ is an understatement
Recent research suggests that absenteeism at work through stress and mental health related issues costs UK employers around £70 Billion a year. More from MarketWatch a few weeks ago suggested that the Workplace Stress
Sales management training or stress management training? An arresting headline from MarketWatch, dated May 10th 2022 “Workplace Stress Management Market is valued approximately USD 7.00 billion in 2020 and is anticipated to grow at
Want to improve your sales skills? Read this first I’m not going to lie – it isn’t easy getting content together that both resonates and adds value to the optimisation strategy. Last night I