I’m Paul McAnallen and the principal / owner / CEO of Shift Control, a business improvement consultancy.
Shift Control specialises in business growth, bringing together marketing communications, sales and coaching to deliver growth for SMEs and Start-Ups.
Shift Control work to combine elements of the “sales” function with the “marketing” function to deliver business improvement strategies targeting sales growth, increased customer retention and acquisition.
I have a proven track record as a high-performance sales professional having worked for global brands, blue chip corporations, start-ups and have consulted with market-leading brands across Ireland and the UK.
Business Improvement Consultancy Services
Key services include:
– business growth strategy
– sales strategy and training
– customer value proposition creation
– brand management
– marketing communications
– interim sales management
– sales training programmes
– high performance training (individual and team)
Everything is bespoke to your needs and designed to deliver quantifiable value – increased sales, profit and growth for your business
Those training programmes provided are tailored to the needs of businesses, teams and individuals – from telesales teams and field sales to senior management level – carried out uniquely and not as part of a wider generic programme.
Shift Control also specialises in sports marketing and sports sponsorship delivered across and on behalf of a number of sporting properties in Ireland.
Outside of work, I’m a GAA fan and I love music, occasionally contributing to folkandtumble.com (an Alt-Country, Americana, Folk magazine).
I love theatre, photography, amateur drama and reading.
Thanks for getting in touch – if you need any additional information or would like to discuss in greater detail your business development and growth objectives, then please email email@example.com
Follow us on Twitter @shiftcontrol66
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