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About Me

I’m Paul McAnallen and the principal / owner / CEO of Shift Control, a business improvement consultancy.

Shift Control specialises in business growth, bringing together marketing communications, sales and coaching to deliver growth for SMEs and Start-Ups.

Shift Control work to combine elements of the “sales” function with the “marketing” function to deliver business improvement strategies targeting sales growth, increased customer retention and acquisition.

business improvement consultancy

Business Improvement Consultancy

I have a proven track record as a high-performance sales professional having worked for global brands, blue chip corporations, start-ups and have consulted with market-leading brands across Ireland and the UK.

Business Improvement Consultancy Services

Key services include:
– business growth strategy
– sales strategy and training
– customer value proposition creation
– brand management
– marketing communications
– interim sales management
– sales training programmes
– high performance training (individual and team)

Everything is bespoke to your needs and designed to deliver quantifiable value – increased sales, profit and growth for your business

Those training programmes provided are tailored to the needs of businesses, teams and individuals  – from telesales teams and field sales to senior management level – carried out uniquely and not as part of a wider generic programme.

Shift Control also specialises in sports marketing and sports sponsorship delivered across and on behalf of a number of sporting properties in Ireland.

Outside of work, I’m a GAA fan and I love music, occasionally contributing to folkandtumble.com (an Alt-Country, Americana, Folk magazine).

I love theatre, photography, amateur drama and reading.

Thanks for getting in touch – if you need any additional information or would like to discuss in greater detail your business development and growth objectives, then please email info@shift-control.co.uk


Follow us on Twitter @shiftcontrol66




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