About Me
I’m Paul McAnallen, founder of Shift Control — a business improvement consultancy providing sales coaching, blended training and coaching programmes, sales strategy consulting, marketing strategy and consultation, and leadership mentoring. I work with everyone from individual sales professionals to enterprise-scale organisations, as well as ambitious SMEs, across the island of Ireland. Coaching sits at the centre of how I work — building lasting capability in people, not just delivering a one-off training session.
Background
My client list spans businesses and individuals of all shapes and sizes — from SMEs and founder-led teams to enterprise-scale organisations — across sectors including automotive (retail and commercial), business services, construction, energy, engineering, finance, fit-out, leisure, manufacturing, retail, waste management & recycling, and wholesale. Whether I’m coaching an individual sales professional, running a blended training-and-coaching programme for a full team, or mentoring a founder through a leadership transition, the approach stays the same: real coaching, not just instruction.
A student of marketing and a sales professional for over 30 years, I have held a range of sales positions from telesales and sales executive to management and leadership positions at numerous organisations in London and Belfast.
A professional coach under the guidance of Aspire Coach Training, I offer a human-centric coaching approach in the areas of career, life, sales and business with clients and individuals across the island of Ireland.
I am on the panel of mentors on Invest NI’s Leadership and International Sales Programmes.
I work as a growth partner rather than just a trainer — the goal is always turning potential into measurable performance, not delivering a generic programme.
What I do
Sales Coaching — one-to-one and team coaching for sales professionals at every level, from individual contributors to sales directors. (More on sales coaching.)
Blended Training & Coaching — structured training combined with ongoing one-to-one coaching, so new skills actually stick rather than fading after a workshop. (More on blended training and coaching.)
Sales Strategy Consulting — clarifying sales process, messaging and team structure to match growth goals. (More on sales strategy consulting.)
Marketing Strategy & Consultation — developing marketing strategy, positioning and messaging that support commercial growth and sales activity. (More on marketing strategy and consultation.)
Leadership Mentoring — one-to-one mentoring for founders and managers navigating commercial leadership and scaling revenue. (More on leadership mentoring.)
Workshops & Keynotes — interactive sessions on sales leadership, performance culture and communication for offsites and team events. (More on workshops and keynotes.)
FAQs
Who is Paul McAnallen?
Founder of Shift Control, a business improvement consultancy based in Co Down, providing sales coaching, blended training and coaching, sales strategy and marketing consulting, and leadership mentoring across the island of Ireland.
What does Shift Control do?
Sales coaching, blended training and coaching programmes, sales strategy consulting, marketing strategy and consultation, leadership mentoring, and workshops or keynotes.
Who does Shift Control work with?
Individuals and organisations of every scale — from individual sales professionals and founder-led SMEs to enterprise-scale businesses — across sectors including automotive, business services, construction, energy, engineering, finance, manufacturing, retail and wholesale.
What’s the difference between the training and the coaching?
Training builds a skill in a session; coaching makes sure it’s actually used afterwards. The blended approach combines both, so the learning holds under real pressure, not just in the room.
How do I get in touch with Paul McAnallen?
Email info@shift-control.co.uk to discuss your business development and growth objectives.
Thanks for getting in touch — if you’d like to discuss your business’s growth objectives in more detail, email info@shift-control.co.uk.