About Us
I’m Paul McAnallen, founder of Shift Control — a business improvement consultancy providing sales coaching, blended training and coaching programmes, sales strategy consulting, marketing strategy and consultation, and leadership mentoring. I work with everyone from individual sales professionals to enterprise-scale organisations, as well as ambitious SMEs, across the island of Ireland. Coaching sits at the centre of how I work — building lasting capability in people, not just delivering a one-off training session.
Background
My client list spans businesses and individuals of all shapes and sizes — from SMEs and founder-led teams to enterprise-scale organisations — across sectors including automotive (retail and commercial), business services, construction, energy, engineering, finance, fit-out, leisure, manufacturing, retail, waste management & recycling, and wholesale. Whether I’m coaching an individual sales professional, running a blended training-and-coaching programme for a full team, or mentoring a founder through a leadership transition, the approach stays the same: real coaching, not just instruction.
A student of marketing and a sales professional for over 30 years, I have held a range of sales positions from telesales and sales executive to management and leadership positions at numerous organisations in London and Belfast.
A professional coach under the guidance of Aspire Coach Training, I offer a human-centric coaching approach in the areas of career, life, sales and business with clients and individuals across the island of Ireland.
I am on the panel of mentors on Invest NI’s Leadership and International Sales Programmes.
I work as a growth partner rather than just a trainer — the goal is always turning potential into measurable performance, not delivering a generic programme.
What I do
Sales Coaching — one-to-one and team coaching for sales professionals at every level, from SDR, BDM and field sales through to Sales Directors and business owners. Coaching is a very different discipline to mentoring and it allows space for the individual to find their own solutions and to problem-solve, becoming more independent in their thinking.
Blended Training & Coaching — structured training combined with ongoing one-to-one coaching, so new skills actually stick rather than fading after a workshop. For many businesses, sales training is introduced as a last-minute response to falling sales revenue. But even under optimum conditions, stand-alone training is unlikely to succeed because retention and absorption rates typically decline rapidly after a session has concluded. A blended approach means that skills are developed in real-life situations and both training and coaching are focused on that which makes the greatest impact on the individual’s performance.
Sales Strategy Consulting — clarifying sales process, messaging and team structure to match growth goals. Shift Control works with sales leaders and management teams to help with strategic direction and to help align sales and marketing teams to optimise performance.
Marketing Strategy & Consultation — developing marketing strategy, positioning and messaging that support commercial growth and sales activity. We work with business owners, leadership teams and marketing teams, developing marketing strategy and importantly positioning statements and messaging that helps inform both sales and marketing communications.
Leadership Mentoring — one-to-one mentoring for founders and managers navigating commercial leadership, building teams and driving sales revenues.
Workshops & Keynotes — interactive sessions on sales leadership, performance culture and communication for offsite and team events.
FAQs
What does Shift Control do?
Sales coaching, blended training and coaching programmes, sales strategy consulting, marketing strategy and consultation, leadership mentoring, and workshops or keynotes.
Who does Shift Control work with?
Individuals and organisations of every scale — from individual sales professionals and founder-led SMEs to enterprise-scale businesses — across sectors including automotive, business services, construction, energy, engineering, finance, manufacturing, retail and wholesale.
What’s the difference between the training and the coaching?
Training builds a skill in a session; coaching makes sure it’s actually used afterwards. The blended approach combines both, so the learning holds under real pressure, not just in the room.
How do I get in touch with Paul McAnallen?
Email info@shift-control.co.uk to discuss your business development and growth objectives.
Thanks for getting in touch — if you’d like to discuss your business’s growth objectives in more detail, email info@shift-control.co.uk.