“Corporate culture matters. How management chooses to treat its people impacts everything, for better or worse.” Simon Sinek I’d like to start with a question: “What determines the success of a business?”
The power of storytelling in sales For me the most logical follow up to the previous post about ‘persuasion’ in sales is storytelling in sales. That’s sales and marketing in a nutshell – influence
The Art of Sales Persuasion: How to Close More Deals Have you ever wondered why some salespeople seem to effortlessly close deals while others struggle to convince a prospect to even listen to their
The importance of empathy in sales In the world of sales, closing deals and generating revenue are often seen as the most important metrics of success. However, what is often overlooked is the role that
Secrets to Improving Your Sales Skills If you have read any of the previous blogs or listened to recent episodes of the SHIFT CONTROL Sales Podcast, you’ll know that improving your sales skills is
Over the last 3 weeks I have been experimenting with a number of online portals to help create content for this blog. I am sure that you can guess the type of portal / software
Stephen King’s book “On Writing: A Memoir of the Craft” and “Elements of Style” by Strunk and White can help you with your sales content writing Stephen King’s book “On Writing: A Memoir of
Effective sales techniques training If you play golf you’ll understand the importance of pointing yourself in the right direction. You know, start the journey with the destination in mind – visualise the outcome. You only
“Negotiate Like the Pros” by PJ Dolan offers an in-depth guide to successful negotiation in the world of sales. Written with the sales professional in mind, the book provides practical strategies for anyone looking to close
You already know the importance of having a successful sales team. Most likely some of the challenges you’ll be facing this year will include, the current economy, your competition, a low quote to sales