Getting good people in your corner The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or fiction. Mickey Goldmill was the motivation behind Bilboa
There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
History was one of those subjects at school which I loved, and whilst I only studied it for 2 years at A Level, the syllabus covered a hugely important era in European history –
I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
I was asked a question last week by an upstanding member of the finance community, roughly paraphrased as “What way do you think the Brexit vote will go?” I would be fairly honest regarding
Interesting and highly relevant infographic from Raconteur.com on the impact of various sporting events in terms of audience, entertainment and commerce. Timely reminder to remind you all that on Saturday 19th March, Tyrone GAA