The importance of knowing your “Brand Story” Over the last month, I have found myself in the fortunate position of working closely with some organisations, helping develop their business growth strategies and coaching some
“Following your passion” is the often-quoted mantra for those undecided entrepreneurs. It can sound a bit too much like Instagram “Monday Motivation” BS – when it comes to the pinch, you need more than passion to succeed in
Professor Damian Hughes is an international speaker, coach and best selling author of the highly acclaimed “5 Steps To A Winning Mindset” In the second part of the podcast, Damian goes deeper into the
Professor Damian Hughes has worked with some of the top teams in the UK, and watched some of the best coaches in the country at work. In his highly acclaimed book, “5 Steps to
“The anecdote is the antidote” It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and
I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should
In 1925, Gustave Draeger, the son of a Prussian immigrant, opened the doors to “Draeger’s Delicatessen” in San Francisco. Over the last 90 years, Draegers has become a foodie heaven, offering the highest quality
I’m going to give you something to think about. Name one business / brand / company based that delivers a high level of customer service. Continually delivers a high level of customer service. The spontaneous
Rodney Crowell is back in town with a new recording – Close Ties – catch my review here on Folk and Tumble While you’re reading that – have a listen to one of my favourite
Don’t let the gatekeeper influence your lead generation activities A very common complaint from those actively involved in lead generation is the presence of the dreaded “gatekeeper” regardless of industry sector or business type. I’d