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Make sure your sales team has the right cornerman

Make sure your sales team has the right cornerman

Getting good people in your corner – the benefits of using a sales coach

The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or fiction.

Mickey Goldmill was the motivation behind Bilboa before during and after the big fights and whilst it’s a term widely associated with boxing, every sport has it’s own version of a corner man.

It’s not just the high performance athletes who need guidance, balance and motivation – any athlete in competition needs to be reminded every so often why they are doing what they are doing.

Same in business too.

Over the last number of years I have trained many sales teams and individuals, who struggle for focus, direction or drive.

Confidence has a massive impact on any sales professional and I consider it part of my role to inspire, when I can, those people to better performance, both as individuals and as part of a team.

It is against that context, that I am setting out , over this week and next, to find a coach who I can work with for all of those reasons already mentioned.

I’ve always suffered from having too many questions and never enough answers.

It is suggested by ultra-performance coaches, that we only ever operate at 40% and that whilst we have a fear that we will break at some point, we never do.

Marathon runners hit the “wall” around 16-20 miles into the run, but typically 95% of all participants finish.

What’s worse is that you start a race from the wrong place.

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