Business Development hacks by Bruce Springsteen I was lucky enough to have a ticket for last Sunday nights gig at Croke Park – the Boss playing the best stadium in the world. And to
Stendhal Arts Festival – in conversation with Ross Parkhill It’s always nice when two of your interests converge. Recording the latest episode of the Shift Control podcast brought my interest in marketing and my love
Without sales there’s nothing and without sales training…? It is hard to understand why sales teams do not enjoy greater support from their business owners. Sales is a high pressure, high performance environment yet
Sales strategy needs greater clarity, focus and a message which can be understood It sounds very simplistic, but the first rule of sales (and of anything for that matter) is to be understood. That’s
Building a brand in Belfast Whilst recording the 4th Episode of the Shift Control podcast, I got to spend some time in my favourite Belfast coffee shop, Established. Opening its doors over 2 and 1/2 years
For much of the winter, I found myself rising at 5.30am as part of a daily ritual and headed out for a walk through Belfast’s city centre, well-wrapped up with any one of a
Big Business Idea Podcasts – out now! Over the last week, I have been working on the next episodes of the Shift Control Podcasts – “Big Business Ideas for SMEs and Start-ups” I know
Are you serious about your sales training? If you are thinking about getting some sales training for your staff, here are a few of the things worthy of consideration BEFORE you decide to send
After a free weekend, we were back at it again on Sunday. We lost. But I think there was a learning in that defeat – the first half was played at a level of
For me, is the measure of how good a film or drama is, that you remember the soundtrack as well as any of the detail of the characters and the story narrative. I thank