A fast paced and energetic conversation with Benjamin Dennehy – the UK’s most hated sales trainer – the latest epode of the Shift Control Sales Podcast. What might be considered an unconventional approach by some,
How to develop your sales skills beyond the needs analysis No sales training programme would be complete without a discussion centred on what the customer ‘needs.’ If you can discover what the customer needs
The role of sales training and sales coaching in developing a prosperous sales team ‘Human Behaviour flows from 3 main sources, desire, emotion and knowledge.’ Plato Without studying antiquities it’s hard
Working as a sales coach or sales mentor Usually I work with businesses in the capacity as sales coach or sales mentor and occasionally, a mix of both. The two disciplines are very different
Sales Coaching is a tough gig I had an epiphany this morning about sales coaching. In sales coaching we cater for 2 main audiences – the business owner, sales director / sales manager and
Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
Thinking about changing your sales culture? A joke that I can vaguely remember from years ago which centres around Ireland deciding to follow the rest of the EU and drive on the right side
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
It takes maturity to fully recognise how little we really know about anything and even then we’re only scratching the surface of our ignorance. Conditioning begins at an early age through the best intentions