I am just about 3/4s through “Unfaithful Music and Disappearing Ink” – just shy of 700 pages dedicated to the life of Elvis Costello. I’ve been reading it since Christmas, slowly, along with 7
The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
“The Obstacle is the Way” is one of the best books I’ve read in a while – it goes back well beyond its publication date of 2014 and the author Ryan Holiday and to
Welcome to the second episode in a series of podcasts “Big Business Ideas for SMEs and Start-Ups” This episode is all about making the smart decisions when it comes to finance and your business and no
I first came across The Jayhawks when they played support to Dwight Yoakam at the Hammersmith Apollo, way back in the early 1990s. That tour was in support of their “Hollywood Town Hall” recording
Getting good people in your corner The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or fiction. Mickey Goldmill was the motivation behind Bilboa
There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and