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1-in-5: The importance of customer retention

1-in-5: The importance of customer retention

The Importance of Customer Retention

Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and you increase your business advocacy, referral opportunities and streamline your BD processes.

And you stay closer to the pule of your business, helping you make better informed decisions.

It is that simple.

So why ignore your existing clients?

The latest Shift Control 1-in-5 podcast focuses on the importance of looking after your existing customer database as part of your business growth strategy,and if you realise that as much as 85%  of your business plan for next year is already written courtesy of your existing clients, you will start to get the picture….


Shift Control is a business development consultancy which specialises in sales training courses, sales strategy, marketing communications and brand development. We offer sales training courses to individuals and businesses across Ireland and the UK.


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