“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters
What’s the first thing you do when your business needs to quickly increase revenue? A somewhat generalist question with the typical answer found in “customer acquisition” There are only 2 or 3 ways of growing
The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and