When sales strategy meets marketing strategy One of the biggest problems faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Customer experience – the gap between expectation and experience is usually disappointment. I’m not an expert on Gospel music but when I heard the Harlem Gospel Choir was playing in Belfast as part of
There is a famous quote by GAA commentator Micheal O’Muircheartaigh about Fiji and Fermanagh and how neither has a tradition for the majesty of hurling. Belfast certainly isn’t a “watch-making stronghold” but it is the
Sales podcast: Episode 31: Paul McKeever, CEO Continually The latest episode in the autumn series of The Shift Control Podcast is with Paul McKeever, serial entrepreneur and CEO of Belfast-based start up, Continually. I first
Give your people the right kind of sales training It is hard to fully recognise the value of a customer until they are gone. You might know what financial contribution they make to your business
Summer 2018 has been a memorable one for me. The great Irish weather, the occasional music festival, an extended run in the All-Ireland series by Tyrone and a holiday to beat all holidays in
This has been a good year musically for me, so far – I have been to a few memorable gigs including Nick Cave, Joan Baez, Franz Ferdinand and Underworld, (both courtesy of the underwhelming
You’ve probably heard the one about the electric drill. Guy walks into a DIY store, looking for a ¼ inch drill when in fact he is looking to buy a ¼ inch hole in
“Looks like I picked the wrong week to quit sniffing glue.”
“Price is what you pay. Value is what you get.” Warren Buffet In any typical sales meeting or performance review, it is usually that person suffering from falling sales figures who truly believes that