Episode 23: Defining your brand story
Defining your Brand Story
As I write the introduction to the latest podcast, I await delivery of my first Hemingway, “The Old Man and The Sea”
Many years ago I remember watching the movie – Sunday afternoon, round the fire, with my father….in a world of 3 channel TV, this was a big moment.
Hemingway is a genius at the short story.
This podcast is about defining the brand story and making that story in a simple language, easy to understand and ready for any media channel.
Sources I would recommend are:
www.davetrott.co.uk
www.businessofstory.com
The podcast is available here on iTunes and below on Soundcloud
