Have you ever considered the cost of recruiting the wrong person on sales team performance? Recruiting salespeople and sales leaders is one of the most critical decisions a business can make— and one of
AI in sales – make it your friend. Artificial Intelligence (AI) isn’t just a buzzword—it’s fast becoming a crucial tool in sales enablement, business development, and customer relationship management (CRM). So how can sales teams integrate AI
Root cause analysis (RCA) is a problem-solving technique used to identify the underlying causes of a problem or issue. By looking beyond the symptoms of a problem, Root cause analysis helps to uncover the
Sales training courses in Northern Ireland I set up Shift Control almost 20 years ago because I believed there was disconnect between the sales and marketing functions in many businesses in the north of
A fast paced and energetic conversation with Benjamin Dennehy – the UK’s most hated sales trainer – the latest epode of the Shift Control Sales Podcast. What might be considered an unconventional approach by some,
The Shift Control Sales Podcast Over the next while I plan to put together some content out on my sales podcast that I hope you find useful. Some of it will be useful for
Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
Lead Generation, sales development, telephone sales, tele-marketing I stumbled on Callum on Linkedin one day – in amongst the white noise I spotted a video of Callum in the middle of a telephone sales
How can a sales coach can help improve your sales team? I’m sure the logic of the triage desk is lost on anyone visiting an A&E department anytime from Thursday through Sunday. I’ve been
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
- 1
- 2