A strategic approach to business development The biggest problem faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Defining the best customer relationship for your business Lost in the middle of copywriters nightmare, on corporate websites, sales presentations and on various marketing collateral you will find the words “preferred supplier” Usually as
The importance of knowing your “Brand Story” Over the last month, I have found myself in the fortunate position of working closely with some organisations, helping develop their business growth strategies and coaching some
I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should
In 1925, Gustave Draeger, the son of a Prussian immigrant, opened the doors to “Draeger’s Delicatessen” in San Francisco. Over the last 90 years, Draegers has become a foodie heaven, offering the highest quality
I’m going to give you something to think about. Name one business / brand / company based that delivers a high level of customer service. Continually delivers a high level of customer service. The spontaneous
Don’t let the gatekeeper influence your lead generation activities A very common complaint from those actively involved in lead generation is the presence of the dreaded “gatekeeper” regardless of industry sector or business type. I’d
“Enthusiasm is common. Endurance is Rare.” A line taken from the brilliant book by Angela Duckworth; GRIT, The Power of Passion and Perseverance goes some way in describing what’s required for success in high
Sales management training – a lesson with Greg Bradley According to a recently published Neilson Sports report our appetite for fitness health and wellbeing will see the gym sector become the shining star of
Have you ever heard of the Edelman Trust Barometer? It could be straight out of an episode of Brass Eye. Except it’s not. Established in early 50s America, Edelman has grown into one of