“Everyone has a plan until they get punched in the face.” Iron Mike Tyson Everyone “should” have a plan and if you are in marketing, business development or sales then you should be using
The idea behind this podcast is to get close to people who have experienced starting up a business, working for themselves, motivating and leading themselves and others in business and listen to their stories and share
Defining your Brand Story As I write the introduction to the latest podcast, I await delivery of my first Hemingway, “The Old Man and The Sea” Many years ago I remember watching the movie
Every since its launch in the late 1980s, PowerPoint has lead the way when it comes to visually supported sales presentations. Little has changed with the much-malligned software and with the exception of a few
The latest episode of the Shift Control Podcast takes a brief look at the importance of trust in building relationships with clients and business associates. In sales, building trust is critical to establishing meaningful
When it comes to business development, sales training and sales strategy, there are a few books that i feel comfortable recommending – Select Selling, by Daly/O’Dea is one. The Ultimate Sales Machine, Chet Holmes
A strategic approach to business development The biggest problem faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Defining the best customer relationship for your business Lost in the middle of copywriters nightmare, on corporate websites, sales presentations and on various marketing collateral you will find the words “preferred supplier” Usually as
The importance of knowing your “Brand Story” Over the last month, I have found myself in the fortunate position of working closely with some organisations, helping develop their business growth strategies and coaching some
I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should