I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
They are…and you need to watch this. There are some times in your life when you come across a song or a book, which completely changes the way you think about the important things.
I was asked a question last week by an upstanding member of the finance community, roughly paraphrased as “What way do you think the Brexit vote will go?” I would be fairly honest regarding
Interesting and highly relevant infographic from Raconteur.com on the impact of various sporting events in terms of audience, entertainment and commerce. Timely reminder to remind you all that on Saturday 19th March, Tyrone GAA
Tyrone GAA are hosting a sponsorship seminar at Garvaghey, this Saturday 19th – privileged to be speaking at the event and will be discussing opportunities for Counties and clubs to grow the relationship with