There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
They are…and you need to watch this. There are some times in your life when you come across a song or a book, which completely changes the way you think about the important things.