Every since its launch in the late 1980s, PowerPoint has lead the way when it comes to visually supported sales presentations. Little has changed with the much-malligned software and with the exception of a few
The latest episode of the Shift Control Podcast takes a brief look at the importance of trust in building relationships with clients and business associates. In sales, building trust is critical to establishing meaningful
Professor Damian Hughes has worked with some of the top teams in the UK, and watched some of the best coaches in the country at work. In his highly acclaimed book, “5 Steps to
“The anecdote is the antidote” It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and
Over the lsat number of years, I have read a few books on sales and marketing which offer great insight, strategy and tactics and that I continually find myself referring to – Chet Holmes, The Ultimate
“Enthusiasm is common. Endurance is Rare.” A line taken from the brilliant book by Angela Duckworth; GRIT, The Power of Passion and Perseverance goes some way in describing what’s required for success in high
Have you ever heard of the Edelman Trust Barometer? It could be straight out of an episode of Brass Eye. Except it’s not. Established in early 50s America, Edelman has grown into one of
Making a business out of motivation, mindset and positive thinking In this episode of the Shift Control podcast I get into a conversation with Astra McNicholl who along with husband, Al, run The Itty
In the first paragraph, of the first chapter of his book, “The Science of Selling” David Hoffeld sites a Harvard Business Review report which claims that “only 37% of sales people were consistently effective.” That
The recent US Election can teach us much about our progress as a species yet as I listened to a podcast with Randy Olsen the week after the result was announced, it was clear that