There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
I was asked a question last week by an upstanding member of the finance community, roughly paraphrased as “What way do you think the Brexit vote will go?” I would be fairly honest regarding
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of