As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
I was asked a question last week by an upstanding member of the finance community, roughly paraphrased as “What way do you think the Brexit vote will go?” I would be fairly honest regarding
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of