I am a huge fan of Charles Bukowski and outside of The Laughing Heart, this is my favourite quote: “they say that nothing is wasted; either that or it all is” I look forward to
I first came across The Jayhawks when they played support to Dwight Yoakam at the Hammersmith Apollo, way back in the early 1990s. That tour was in support of their “Hollywood Town Hall” recording
Getting good people in your corner The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or fiction. Mickey Goldmill was the motivation behind Bilboa
There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
I am delighted to share with you a conversation I had with Damian Cranney from creative technology studio, Big Motive. Damian attended Austin’s SXSW event last month and we caught up at their Belfast HQ
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a
I was asked a question last week by an upstanding member of the finance community, roughly paraphrased as “What way do you think the Brexit vote will go?” I would be fairly honest regarding
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of